Marketing Simulation Analysis Paper Essay Example | Topics and Well Written Essays - 750 words

Marketing Simulation Analysis Paper - Essay ExampleThe organization is divided into quadruplet foundational structures each division having a leader. The finance division is chaired by the chief finance officer (CFO), who oversees the director of finance, human resource division and the staff accounts. The selling division chaired by the chief marketing officer (CMO) and two other supporting stuff members. The trading operations division led by the chief operations officer and one supporting stuff member. Strategic/international growth chaired by the strategic growth (VP) and one supporting stuff member. As a result of the increase need of customer satisfaction, we developed our first brand computer called the hot drinking chocolate. The reason for developing the brand was to attain a modern, widely distributed brand that would suit and be utilized by the younger generation (university students). This service was appealing to the consumers and unique compared to those offered by competing companies (Clancy & Krieg, 2007). Hot coffee was in nigh way a luxury which was non cheap but affordable to the consumers mind in this case being the students. This brand was aimed at reservation customers in the organization the organization to feel the modern day technology. We devised a number of ways to advertise our products. The first advertising piece to be utilise was launch ad. ... The large amount of money used in the launching of the sales office and the advertisement development resulted into reduced profits. Due to the losings experienced in the third quarter, we focused on trim engineering and advertising costs during the fourth quarter to lower the expenditure. Here we aimed at reducing the amount spent to cater for the losses incurred in the third quarter. The losses in the third quarter further led to low profitability of the coffee brand. Mercedes and Workhouse are the resources that demanded for the brand. Although there was high revenue during th e first and the second quarters, the expenses were not enough to meet the demand requirements. Financial weakness experienced led to budgets and resources not aligning to profit growth. In this quarter, the profitability is low. To raise the profit, we designed a brand called hot tea, which is a model type of computer whose prices is low. This transformed the alliance to becoming simple and clear hence increasing the number of customers which in turn increased the profit margin. We also opened a new sales office in Paris to facilitate the growth of the existing brand as we planned for future development of new brands. We also aimed at gravid the base model price. Focusing on performance to gain profit was the main aim in the fifth quarter since expansion had taken dictate during the fourth quarter. In case profit-gaining failed here, it would be achieved in the sixth quarter. Iced coffee, offered from quarter one to quarter four, and hot tea introduced in quarter four increased p rofit. Low prices led to reduction of lose. Basing on profitability, iced coffee is more profitable than hot tea. While in terms of competition,